Tracey is a woman on a mission to make a difference to women’s life’s

Tracey Osborne is a woman on a mission. As the CEO of Daring Woman, Tracey is determined to make a difference in as many lives as she can…by empowering women on a global scale to unleash their inner strength and let their voices be heard.

In 2012, after the death of her best friend, Tracey almost shut her virtual assistant company down while dealing with the loss.

She turned her attention to the animal rescue she created with her friend and helped to save the lives of over 100 dogs and cats.

In 2013, Tracey staged a comeback taking her company from a measly $15,000 that year in sales to over 6 figures within 2 years.

Tracey is the author of Becoming a VA: The Key to Unlocking the Virtual Assistant Industry.

In December 2017, Tracey decided it was time to answer the calling that had been tugging at her core for the past few years.

She took a leap of faith and created Daring Woman, whose mission is to make a difference in women’s lives by raising awareness, fostering change, and providing women from all walks of life a place to gain empowerment and inspiration.

At the heart of Daring Woman is The Daring Woman Project – their foundation dedicated to helping women and children who are homeless, or victims of domestic abuse or sexual trauma.

The Daring Woman Podcast, a weekly podcast airing on iHeartRadio, showcases inspiring women who have beat the odds, overcome the challenges life has thrown their way and become empowered in spite of it.


Female Entrepreneur Q & A

What made you decide to start your business and become a female entrepreneur?

I was tired of never seeing my family, working 60-80 hour weeks I would leave before my kids got up. I’d get home in time to put them to bed. It just wasn’t working for me.

So, on the advice of a friend, I started my virtual assistant company in 2007 and haven’t looked back. It’s been incredible being there with my girls every day.

What was the process of turning your idea into reality?

I’m a Fire, Ready, Aim kinda gal. I tend to have shiny new project syndrome so for me, I get an idea and jump on it. It sometimes takes me longer to get to the end goal that way, but it works for me and I make most of my mistakes in the beginning trying to sort it all out.

There’s been a lot of brainstorming, soul searching, worrying and trial & error.

And it’s paid off. I created a 6-figure virtual assistant business. I’ve learned the skills and knowledge to start Daring Woman and while I don’t know squat about the magazine business, I know that I’m intelligent and capable and I can do anything I set my mind to.

What ways have you marketed your business and which has worked the best for you?

Networking has always been best. When I started the virtual assistant company, it was because of my networking skills that I was able to leave my 9-5 within a couple of months. And it’s been networking on the social networks that has helped me to grow that business and now start a new one.

Ads are great for some things, but nothing will ever beat that personal interaction.

What’s the one thing you wished you knew at the beginning of your journey?

How hard it would be. I was naïve and thought, “Oh, if I hang my shingle they’ll just flock in.” It doesn’t work that way. It takes a lot of work to make a successful business and not knowing what you don’t know makes it harder.

Get a coach/mentor early on to help you get through those tough beginnings.  

What’s your daily workday like?

I get up pretty early, often around 5am, sometimes earlier. Sometimes later.

I usually have coffee and check in with email and social media. Sometimes, I’ll just sit quietly. Sometimes I read. But I take advantage of those early morning hours because that’s when I get the most work done.

After that my day is filled with meetings, managing, connecting with people, putting out fires, etc.

I try to spend as much time with my family as possible, but I’m a workaholic so it can be tough to drag me away from the computer some days.

I also watch my grandbabies often while my daughter works.

How do you fit being a female entrepreneur around being a mother?

That’s the nice thing about being an entrepreneur is that you can fit everything around being a mom. I’m able to take time off during the day for doctors, school stuff, sick days, etc.

Build your schedule around your kids. Get up early, work after they are in bed…I work most weekends because my youngest kids are at their dad’s house.

Have you got a favourite quote or mantra that keeps you going?

I go back to the basics…

 If you could offer one piece of advice to the ladies out there thinking of starting or just starting their entrepreneurial journey what would it be?

Don’t think…just do it! Find your passion, find a problem that needs solving and get out there. But know this…it’s not easy. It’s not for the faint of heart. Entrepreneurism is a tough road. Lots of hours, late nights, early mornings.

Don’t quit your 9-5 until you can safely cover your basic expenses.

And don’t give up! It gets hard and it’s easy to quit. Only the determined will survive.

You’ve got this!

If you could have the help of anyone who would it be?

I have a strong team, but I would LOVE a mentor who is knowledgeable about publishing and magazines since I’m brand-new to the industry.

What’s the ultimate goal for yourself and your business?

For myself, it’s to be able to immerse myself in my nonprofit and work with women who are homeless or in domestic abuse/sexual trafficking situations.

For my business, this is an empire to empower women. We have a lot of plans for the upcoming years and it’s going to be incredible.

But the ultimate goal is this…to empower as many women as I can on a global scale to find their voice and use it.

Thank you so much Tracey for taking the time to do this interview with Anne Louise Magazine. Do you have an additional questions for Tracey? Let us know in the comments below!


Want to find out more?

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Linsey created Anne Louise Magazine as a published glossy magazine in 2009 which she designed and distributed herself across Lincolnshire.
Being an online magazine now means the magazine can cover more gorgeous features and have no limit on area or country.

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