Lisa has developed a cognitive approach to managing daily business activities, helping business owners step away from continually changing direction. She focuses on cultivating their time management and organisational skills in a way that creates a clear separation of work and family life activities. Allowing people to spend their time in the right place at the right time, all while holding themselves accountable for self delivering their own success!
Female Entrepreneur Q & A
What made you decide to start your business and become a female entrepreneur?
After a six year journey to have my baby girl. I decided that I couldn’t return to my corporate job. I had advanced in my career in construction from Administration Assistant to Divisional Manager of Scotland responsible for the commercial and operational delivery of a £1.4m business plan. Having Ava made me realize I didn’t want to go back to working all hours for someone else to reap the benefits and miss out on what was important to me.
What was the process of turning your idea into reality?
Going for it. I hired a life coach to help me establish my offering as I lacked experience in promoting myself and my skills in a virtual environment. With my coaches help, I have thrown myself into being a business owner. Customer engagement has been great and I have some very strong leads for the first internet generated customers in my business.
My blog has a small but growing following now and I have dates for my website and Facebook group to go live. Did I mention I had my first call with my coach on the 22nd of June and decided I wasn’t going back to my day job on the 23rd? I have worked every day since for a few hours and the foundations of my company, brand and offering are all on paper!
I am doing what I am good at so it really has been a matter of badging it up correctly to take to market.
What ways have you marketed your business and which has worked the best for you?
Facebook has been amazing, the offering I have is ideally placed for small online business owners.
What’s the one thing you wished you knew at the beginning of your journey?
I am still at the beginning of my journey, well officially for my business I am but I have been honing my skills on the peoples for the last decade. I wish I had valued the work I did more when I worked for someone else. I wish I had seen myself as more of an asset. I always felt like I owed my employer something for paying me, now I see all the things I was doing to make a multi million pound company even more profit while not giving myself enough (any) credit
What’s your daily workday like?
I work when I want just now. I have carved out ‘mummy working times’ a few nights a week but out with that I every much take each day as it comes and work around my home commitments. I have 2 older boys and a partner who is more work than my four month old lol. It’s great feeling productive without the stressful hours.
Easily, after 50 hour weeks for someone else I know prioritize my tasks and work them into my week around the kids and their activities, not the other way around!
It is easier and much more fun than my previous life. I am able to be present in my children’s days rather than planning the next day/week/month with childcare etc to accommodate traveling to other offices and the ‘expected’ hectic working hours.
Have you got a favourite quote or mantra that keeps you going?
“You don’t get anything in this world for nothing…”
Too many people want a nice house and three holidays a year but they won’t put in the ground work to have these luxuries. The keep going in a hamster wheel wishing things would be different for them without asking themselves really what they want in life and putting in the work to get it.
If you could offer one piece of advice to the ladies out there thinking of starting or just starting their entrepreneurial journey what would it be?
Go for it. Not on a whim but consider what you want, know what you are good at and go for it.
If you could have the help of anyone who would it be?
My coaches help was invaluable. I needed her insight to see what I was capable of. The business end was taken care of, I knew what I was doing with regards to that. I was believing in myself enough and seeing that I could do it for myself. I am continuing to work with her and imagine I will through other projects I have in the pipeline.
What’s the ultimate goal for yourself and your business?
I am living it. The goal is to keep living as I am. Able to be at home with my family while running a successful business. As long as that continues I am already there.
Yes I want more in that I would like to travel slightly more than I do right now but I know that will come as my partners business develops. Right now he is committed to where he can work but we have a plan to change that over the next two years.
Then hopefully I will be working from the beaches of Bali or even Tenerife much more often!
Lisa’s Facebook group page and website go live on August but in the meantime go check her blog out here
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