Female Entrepreneur Dijana is small town girl from Ljubljana, Slovenia, currently living in Stockholm, Sweden. She’s on a mission to bring ultimate health, happiness and freedom into lives of 10,000 Women by 2020.
Dijana started her first business in 2003 while studying economics. Dijana is a serial entrepreneur with a masters degree in Business and Management and a lifelong student. With a love of languages, she is a polyglot of seven. But her favorite of all is the language of love and gratitude.
Passionate in helping female entrepreneurs achieve that ultimate work-life balance and pursue their dreams. Dijana lives by her 5:5 rule: “Don’t spend more than 5 minutes on things that won’t matter in 5 years”.
Dijana is a global Wellness and Online Business coach, Goal Mapping practitioner, Time Mastery and Productivity Expert and Social Media Strategist. She can help you to find your purpose, discover your mission and achieve proper work-life balance.
Dijana’s programs are jam-packed with actionable steps and holistic approach to help your work smarter rather than harder.
Female Entrepreneur Q & A
What made you decide to start your business and become a female entrepreneur?
It was more the opportunity that made me realise how much I want to be an entrepreneur. After being in sales for high-fashion wholesaler I kind of took the advantage of fashion market and started my own fashion accessories retailing business. That was back in 2003 when I also started my Bachelor in Entrepreneurship. Since then, I’ve ran multiple businesses and ended up in the Coaching business for female Entrepreneurs.
What was the process of turning your idea into reality?
The first thing I did was ask my ideal clients questions about their struggles and then focused on a solution I want to provide them. I signed up with my first 1:1 client very quickly and that resulted in social proof and building a group coaching program. Then I hired coaches to support me in parts I needed to improve in order to grow my online business. I was a course junkie and wanted to learn everything. Now I am expanding to a membership site and live events.
What ways have you marketed your business and which has worked the best for you?
I think the most effective way was through Facebook groups and building my own Facebook community Fearless and Successful FemPreneurs. I use Instagram a lot nowadays and BTS stories.
What’s the one thing you wished you knew at the beginning of your journey?
Stay in your own lane. It’s the most overwhelming thing to do and be everything and suffer from shiny object syndrome. I wish I did that from beginning – taking baby steps.
What’s your daily workday like?
Great question. I have a 6 AM morning routine (even on weekends and on vacation). After a half an hour later my 3 girls wake up and we do breakfast, we dress, we dance, we sing and we are pretty much on highest vibe by 9 AM when I drop them at nursery (2 of them – 1 goes to school by herself . It will be only 1 to nursery in August since middle is starting school.). After 9 AM my working day starts – I have a themed day and I’m pretty much batching similar activities together on 1 day and I usually work 6 hours per day. I always connect and check with my community daily.
How do you fit being a female entrepreneur around being a mother?
Actually the work-life balance is a red line of my business. I try to unplug from business when I’m with my girls and be most productive as possible in daytime when they are in school/nursery. They are my biggest drive and the time spent with them is most valuable to me. My mission is to help female Entrepreneurs, especially moms to ditch stress, overwhelm and guilt from their agenda and stop sacrificing the time and family by working smart and not hard.
Have you got a favourite quote or mantra that keeps you going?
“What if I fall. But oh my darling what if you fly!”
If you could offer one piece of advice to the ladies out there thinking of starting or just starting their entrepreneurial journey what would it be?
She who is brave is free. You don’t need to be great to start but you need to start to be great. Just follow your intuition and share your message with the world.
If you could have the help of anyone who would it be?
Right now is the copywriter and web designer in plan.
What’s the ultimate goal for yourself and your business?
To be healthy, happy and free by all means. Ultimate goal would be sharing my message on the stage of 10,000 people.
Thank you so much Dijana for taking the time to do this interview with Anne Louise Magazine. Do you have an additional questions for Dijana? Let us know in the comments below!
Want to find out more or get in touch with Dijana?
To get in touch or find out more about the amazing services Dijana offers, pop along to her Facebook page www.facebook.com/lifestylebydijana
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