Business mentor Katie Colella is helping women achieve their business goals

Q&A with business mentor Katie about her daily work life as well as what she wishes she knew at the start of her journey.

Katie Colella

Award winning business mentor Katie is working with women starting out in online business, helping them get from where they are to where they want to be, filling in their tech and mindset gaps. Katie is a no.1 best selling co-author and is passionate about helping women lead their best life.

She has recently started a membership and monthly box subscription all about positivity, confidence, mindset and self-belief to spread as much positivity to as many women as she can- Perfectly Positive.

Katie is a mum to two, stepmum to three and wife to one, loves to travel, loves the sun, enjoys great food and good wine and is often found reading a great book.

Female Entrepreneur Q & A

What made you decide to start your business and become a female entrepreneur?

I started my first business at 18, when the option landed in my hands. I sold that business when I was 21 and had itchy feet the next few years to start another business. When on holiday with my now husband a few years later, we talked about what business we could start together and decided on a guest house. We thought this would enable us to work from home and bring up our children- my husband already had 3 children and we were planning to have our own- whilst still earning an income. We thought it would bring us freedom and an idyllic lifestyle. The business served a purpose but boy was it harder than we had envisioned!

Since we sold that business, I started a ecommerce business in home and giftware, which I grew over a 5 year period and sold in 2016. I then started a VA business, which has now evolved into being a business mentor. I’m passionate about being able to help other women start the business of their dreams. I’ve run many successful businesses and am now feeling this is where I want to be. I have more freedom than ever before – something I set out to have with all my businesses. Each business has taught me different things along the way.

What was the process of turning your idea into reality?

For my latest business, because I’ve had so many previous businesses, I feel this was an accumulation of all the things I have learned over the many years as being my own boss.

After I sold my ecommerce business, I knew I wanted to be service based and I wanted to help others. This started out as helping other female entrepreneurs with tasks they couldn’t do, didn’t want to do or didn’t have time for. I created my own website, social media channels, made connections, networked both online and offline and grew the business up until I was working with ideal clients. Again with the mentoring, most of my clients have come from those that know me or have connected with me at some stage via social media.

What ways have you marketed your business and which has worked the best for you?

I’m a huge fan of social media. I especially love Facebook and Instagram, with Pinterest in 3rd position. In my ecommerce business, I had a huge following and my business grew purely through Facebook initially, which led to Instagram and other platforms and through using FB ads.

So, with this business, I continue to use social media as my predominant marketing tool, along with email marketing and sales funnels. I also featured in a no.1 best selling book at the end of 2017, which I’m sure has brought opportunities my way as well as being featured on blogs, magazines and a summit.

I do believe in making connections and networking to market your business, as it builds the all important- know like and trust factor.

What’s the one thing you wished you knew at the beginning of your journey?

That I’m capable of so much more than I believed at the time. To take opportunities that come your way and always trust in your intuition.

What’s your daily workday like?

After I have taken my children to school, I get into my office between 9-3 Mon-Fri. I usually have calls booked in with 1:1 and group clients. I’m usually working on a sales funnel for a client and spend time each day being present in my own business- showing up and being visible.

Each day is a little different and if I need to do something else, then my days are flexible.

How do you fit being a female entrepreneur around being a mother?  

After many businesses, I feel I’ve now grown with this business to really feel that it works around my children more than ever. I get to take them to school, pick them up, never miss a school event and spend every weekend with my children. I make time for both. So at weekends, I do tend to switch off more from work, so I can be present with my family and when they are in school, I’m there for my clients. I try to create my own boundaries and stick to them. My children know if I’m on a call, then they can’t barge into my office (unless it’s an emergency). As I write this it’s the summer holidays, which can be hard, but it’s fantastic, that I have the freedom to take the afternoon off and decide to take them to the park, without having to ask anyone.

Have you got a favourite quote or mantra that keeps you going?

I’ve got many! My current favourite quote that is sat on my desk right now is

‘ There is good in every day’.

One of my favourite affirmations is

‘ I completely believe in my ability to succeed’

If you could offer one piece of advice to the ladies out there thinking of starting or just starting their entrepreneurial journey what would it be?

It would be to just start. Sounds simple and fairly obvious, but so many people don’t start. Small baby steps toward your dream are fine, so long as you start. In 2 years time if you still have that dream and haven’t made any start you’ll feel disappointed that you didn’t just start taking some steps toward it. One life- go after those dreams!

If you could have the help of anyone who would it be?

There is always a coach or two that I have my eye on to help me get to my next level!

What’s the ultimate goal for yourself and your business?

To help as many women as possible to get closer to where they want to be with their businesses. In doing this, my business will grow and continue to give me even more freedom. I travel a fair amount, but I’d like to get to the stage where we travel monthly, being able to work from anywhere. I’m passionate about helping as many women feel positive, more confident and have an improved mindset, within themselves, helping them live their best lives with a successful business.

Thank you so much Katie for taking the time to do this interview with Anne Louise Magazine. Do you have an additional questions for Katie? Let us know in the comments below!

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Linsey created Anne Louise Magazine as a published glossy magazine in 2009 which she designed and distributed herself across Lincolnshire.
Being an online magazine now means the magazine can cover more gorgeous features and have no limit on area or country.

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